CRAFT Architecture + Interiors

Through a collaborative design-build relationship with CRAFT Architecture, PLLC, Tongue & Groove offers clients a streamlined approach to residential design and construction. Architectural services are provided by and contracted through CRAFT Architecture, PLLC, a North Carolina licensed architecture firm, under the direction of Matt Petr. Construction services are provided separately through Tongue & Groove, allowing for close coordination between the design and construction teams throughout the lifecycle of each project.

A Unique Approach

With a team of three architects and two interior designers, CRAFT seamlessly integrates both disciplines to create cohesive, highly curated spaces. Our Architecture and Interior Design departments collaborate from the outset, ensuring that structural elements and aesthetic details align harmoniously. 

This unified approach allows us to consider every aspect of a project, from spatial planning to material selection, resulting in homes and commercial spaces that are both stunning and functional.

Transitional living space of a Figure 8 Island, NC beach house featuring large windows and eclectic decor.

The Coast, Carefully Considered

Project Inlet View, overlooking the Intracoastal, aglow with afternoon sun.

In coastal North Carolina, architecture requires more than a strong point of view. It requires foresight, technical discipline, and a deep understanding of how homes perform over time.

We deliver a unified architectural and construction experience that protects both vision and investment. From new custom homes to sophisticated renovations, our integrated model reduces friction, improves decision-making, and gives homeowners one accountable team from concept through completion.

What to Expect

Vision
We learn your goals, priorities, aesthetic direction, and the architectural character you want your home to reflect.

Setting
Light, wind exposure, privacy, elevation, zoning, and property conditions all inform the design strategy from the start.

Design Development
Your vision becomes a coordinated, build-ready direction through thoughtful design development, detailed drawings, and documentation that supports a smooth building process.

Execution
With architecture and construction aligned from the beginning, your project benefits from strong coordination and clear communication.

A man cuts fruit in his neutral, open concept kitchen with his golden retriever near by.

Meet Matt Petr, AIA

Founding Principal

Matt believes thoughtful design has the power to elevate everyday life. Guided by the conviction that every site, every client, and every project presents a unique opportunity, Matt approaches architecture as both a craft and a responsibility, creating authentic spaces that enrich the lives of those who experience them.

Prior to founding CRAFT, Matt spent a decade studying under the mentorship of Turan Duda and Jeffrey Paine of Duda|Paine Architects, where he developed a craft-focused approach grounded in clarity of concept, strength of execution, and diligence in detail. Those principles continue to define his work today. As the leader of CRAFT, Matt embraces a true studio architecture model, believing that no two projects should ever be the same. Whether designing a custom residence, a commercial environment, or a community-focused development, he begins by listening. Understanding the unique needs, aspirations, and perspectives of each client is central to his design process and often leads to the most meaningful and enduring solutions.

His days are rooted in collaboration, balancing hand sketching, material exploration, technical coordination, and field engagement with builders and trades. This hands-on involvement ensures that every project is thoughtfully conceived and carefully executed from concept to completion.

Through CRAFT Architecture + Interiors, Matt continues to create places that are intentional, enduring, and distinctly reflective of the people they are designed to serve.

Matt Petr, Founding Principal of CRAFT

Get Inspired

Architectural services are provided by and contracted through CRAFT Architecture, PLLC, a North Carolina licensed architecture firm.